• Nissan debunks the myths and misconceptions of electric vehicles
  • Highlights the evolution of mass-market electric mobility, kick-started by the LEAF in 2010
  • Drawing upon its heritage and the increasing popularity of EVs, Nissan releases 10 insights learned from a decade of LEAF
  • Nissan LEAF unites advanced technology and thrilling electrified power for an engaging driving experience

PARIS, FRANCE (10 November 2020) – As adoption and curiosity for electric vehicles continue to boom, Nissan takes a look at how far the LEAF and the world of electrified driving has evolved over the past decade.

EV sales in Europe have surged with 132% year-on-year increase in battery electric vehicle registrations from July to September 2020i. In line with motorists’ interest for EVs, the Nissan LEAF is in its prime with more advanced technology and thrilling electrified power than ever before. 

Refined over a decade of expertise and innovation, Nissan sheds light on LEAF’s journey with 10 fascinating insights, from rewriting the EV rule book in 2010, to the thrilling, tech-packed model of today.

As the first mass-market electric vehicle a decade ago, LEAF led the way in establishing the foundation for modern EVs. With an innovative approach to electrified mobility, Nissan LEAF has helped customers, cities and governments achieve a more sustainable future.

“Over the past decade the journey of transformation with the Nissan LEAF represents the true innovation and advancements of EV development at Nissan.” Said Helen Perry, Head of Electric Vehicles at Nissan Europe. “Customers continue to choose the Nissan LEAF for its powerful & agile driving experience supported by its advanced driving technologies such as the e-pedal. It is the perfect balance of exciting yet sustainable mobility.” 

1. LEAF achieved a number of ‘firsts’

As the world’s first mass-market EV, LEAF has secured unprecedented achievements. In 2011, it was the first-ever EV to win the World Car of the Year award in the 47-year history of the prize.

2. LEAF’s power has more than doubled

On average, LEAF’s battery capacity and range have increased by 160% and 120% respectivelyii.These increases have ultimately boosted customers’ confidence on the road. Today, LEAF offers more than double the original power, enhancing the electrified driving experience

3. LEAF is about all-new technologies

LEAF introduced unprecedented technologies that helped drivers optimise efficiency, including the innovative e-Pedal for one-pedal driving, regenerative braking and Eco-Mode. LEAF paved the way for future Nissan EVs, such as the new Nissan Ariya all-electric coupé crossover

4. Since LEAF’s arrival, public charging infrastructure is growing fast

The number of public charging points increased hugely over LEAF’s life, from 2,379 in the EU in 2011, to 213,367 todayiii. Nissan supports this infrastructure growth across Europe, having helped expand 20 of the EU’s charging point ‘corridors’

5. LEAF customers are happy drivers

92% of European LEAF drivers would recommend driving an EV to friends and familyiv. With expert support offered by Nissan and at dealerships, customers continue to feel satisfied and happy about owning and living with a LEAF

6. Once you drive a LEAF you don’t lose the spark

As a result of all-round satisfaction with their electrified experience, 74% of LEAF owners say they are likely to purchase another EV in the future

7. Electric mobility created new services for customers

As LEAF developed, so did a wider customer experience. This included the development of the Nissan Charge app that allows EV owners to monitor price and availability of charging points in real-time – including those at Nissan dealerships

8. Each LEAF’s life is very efficient

Electric cars, like Nissan LEAF, are highly efficient. From the start of production process, through the end of an EVs lifecycle, they generate up to 80% less CO2 than equivalent combustion-engine carsv. As its technology and design is refined, the sustainability of LEAF is increasing, helping achieve a cleaner future

9. LEAF batteries have more than one life

EV batteries can be repurposed and recycled. 148 batteries helped to create the world’s largest energy storage system at Amsterdam’s Johan Cruijff Arena in 2018

10. LEAF batteries are safe and reliable

LEAF batteries have proven to be extremely durable, without any critical incidents reported to Nissan since its launch in 2010 and 180,000 units sold in Europe and counting. LEAF comes with an 8-year / 160,000km battery warranty – with an extremely low number of warranty claims

i From Nissan-owned data: MY11 Nissan LEAF 24kWh (tested under NEDC conditions) vs MY19 LEAF e+ 62kWh (tested under WLTP conditions

ii European Alternative Fuels Observatory, Normal and fast charging points (2020)

iii Nissan Europe Market Intelligence, EV Infrastructure Survey 2019

iv Transport & Environment report, How clean are electric cars? (April 2020), page 11


About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.OV.E. to 2022, a six-year plan targeting a 30 per cent increase in annualised revenues to 16.5 trillion yen by the end of fiscal 2022, along with a core operating profit margin of 8 per cent and cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolised by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34 per cent stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of more than 10 million vehicles a year.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

 

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