Melbourne, Australia (15 January, 2018) – Nissan Australia has moved its media account to UNITED in line with a global direction to align media agencies.

UNITED, a newly formed agency that will manage the integrated media solutions for Nissan Australia, is a subsidiary of the Omnicom Media Group - based in South Melbourne.

“With such a strong global understanding of the Nissan brand, combined with great local knowledge, UNITED is in the ideal position to support Nissan and our communications objectives in Australia,” said Rebecca Williams, general manager of brand and communications at Nissan Australia.

The global alignment brings to an end the long-term relationship with the Dentsu Aegis Network.

“We would like to thank the team at Dentsu Aegis Network for their professional working relationship, great creativity and dedication to Nissan Australia for over a decade,” said Williams.

The transition to UNITED has already commenced.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.OV.E. to 2022, a six-year plan targeting a 30 per cent increase in annualised revenues to 16.5 trillion yen by the end of fiscal 2022, along with a core operating profit margin of 8 per cent and cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolised by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34 per cent stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of more than 10 million vehicles a year.

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