BLUE CITIZENSHIP

In a world where going green is more of a fashion statement than a manifesto for change, Nissan Motor Company is taking a different approach. Nissan is going Blue. Blue Citizenship represents a new way for us to look at our business and how we impact all our stakeholders. Whether it is through our products, our investments in communities or giving back to society through philanthropic actions. Blue Citizenship represents the sum of our efforts to ensure Nissan is playing a positive role in the sustainability of our earth and its resources. Blue Citizenship means no more business as usual. Because when you shift your thinking to Blue, you don?t just make a better car, you make a better world

Nissan?s commitment to the environment has been a part of our corporate thinking since 1947. The Nissan Green Program 2010 identifies three crucial issues: reducing CO2 emissions, achieving cleaner emissions, and promoting recycling. We have also made a strategic commitment to lead the automobile industry in mass-marketing electric cars. The Nissan LEAF, which goes on sale in Japan and the US in late 2010, and Australia in 2012 is an all-electric vehicle, which does not emit any CO2 when driven.

Nissan has announced a Corporate Social Responsibility partnership with Habitat for Humanity. This not-for-profit organisation has built nearly 350,000 houses around the world providing more than 1.5 million people with safe, affordable shelter.

Nissan is a proud supporter of The Butterfly Foundation, a community-based charity that supports eating disorder sufferers and their carers. We have also partnered with three leading Australian universities to provide financial support to the next generation of industrial designers through merit-based scholarships.

Nissan Lifecare Vehicles create specially designed vehicles to suit the needs of the elderly and people with physical disabilities. It?s part of our aim to deliver mobility to as many people as possible throughout the world.